In A(n) _____, a Negative Rating on a Key Attribute

question 36

Multiple Choice

In a(n) _____, a negative rating on a key attribute leads to immediate rejection of the brand from the consideration set.

• A) evolutionary model
• B) expectancy-value model
• C) compensatory model
• D) noncompensatory model
• E) incremental model

---

Definitions:

Memory in Infants

The cognitive process by which infants store, retain, and recall information and experiences.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled, or sensed in any way).

Habituation

The process by which an organism becomes accustomed to a repetitive stimulus, leading to a decrease in response over time.

Primary Circular Reactions

Repetitive actions or behaviors in infants focused on their own body, observed as a foundational stage in the development of cognitive skills.