When Brands in Consumers' Consideration Set Are Similar in Attractiveness

question 35

Multiple Choice

When brands in consumers' consideration set are similar in attractiveness, they must put more effort into making a decision and will more likely use a(n) _____.

• A) high-elaboration model
• B) compensatory model
• C) associative model
• D) cutoff model
• E) low-elaboration model

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Definitions:

Variable Ratio

In operant conditioning, a reinforcement schedule where a response is rewarded after an unpredictable number of responses, enhancing motivation to perform the behavior.

Natural Extrinsic Rewards

Benefits or incentives provided by the environment or context, not inherently related to the activity being performed.

Merit Pay Increases

Salary increments awarded to employees based on their performance, productivity, or achievements.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.