Consumers Are Motivated to Relieve Their Boredom Because Their Level

question 46

True/False

Consumers are motivated to relieve their boredom because their level of arousal falls below the optimal stimulation level (OSL).

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Definitions:

Stimuli

Any external or internal event or object that influences reactions or responses from a biological organism or system.

Tone Sensitivity

The ability to distinguish different frequencies of sound or musical notes.

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time.

Difference Threshold

The minimum difference between two stimuli required for detection 50 percent of the time. We experience the difference threshold as a just noticeable difference (or jnd).