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The Advertisement for CoolBreeze Air Conditioners Claims That It Is

question 83

Multiple Choice

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.


Definitions:

Pepsinogens

Precursor enzymes produced by the stomach that, when activated, play a key role in breaking down proteins during digestion.

Zymogens

Inactive enzyme precursors that require a biochemical change to become active enzymes.

Estrogens

A group of steroid hormones that play a key role in the development and regulation of the female reproductive system and secondary sexual characteristics.

Androgens

A group of hormones that play a role in male traits and reproductive activity; testosterone is the most well-known androgen.

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