Mel Recently Started Following a Healthy Diet and Has Promised

question 28

Multiple Choice

Mel recently started following a healthy diet and has promised his nutritionist that he is going to eat only healthy food. On his way back home from work one day, he notices a new fast food restaurant. He decides to enter the restaurant to just have a look at the menu but ends up buying a large pizza. This is an example of:

• A) affect.
• B) intermediate consumption.
• C) variety seeking.
• D) impulse purchase.
• E) symbolic consumption.

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Definitions:

Sunk Costs

Sunk Costs are costs that have already been incurred and cannot be recovered, and should not affect future business decisions.

Additional Costs

Expenses incurred beyond the expected or budgeted amounts, often relating to unexpected events or changes in circumstances.

Nonfinancial Factors

Aspects influencing decision-making in business that are not quantifiable in monetary terms, such as employee satisfaction or environmental impact.

Employee Morale

The overall outlook, attitude, satisfaction, and confidence that employees feel at work, which can significantly impact an organization's success.