The Negative Feeling That One Should Have Made Another Purchase

question 17

Multiple Choice

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.

• A) impulsiveness
• B) purchase derogation
• C) post-consumption dissonance
• D) post-decision regret
• E) decision disposition

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Definitions:

False Memory

A psychological phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Loftus and Coan

Researchers known for their work in the field of memory, particularly in how suggestions can create false memories.

Memory Storage

The process of retaining information in the brain over time.

Prefrontal Cortex

A region of the brain implicated in a variety of complex behaviors, including planning, decision making, and moderating social behavior.