When a Consumer Is Highly Motivated to Learn, and Evidence

question 4

Multiple Choice

When a consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the marketer simply needs to try:

• A) encoding the evidence.
• B) creating a framework.
• C) reinforcing the competitive brands.​
• D) blocking exposure to evidence.
• E) explaining the experience.

---

Definitions:

Job Demands

The physical, psychological, social, or organizational aspects of a job that require sustained physical and/or psychological effort or skills and are therefore associated with certain physiological and/or psychological costs.

Social Relations

The networks and interactions between individuals or groups, including social structures, institutions, and societal norms.

Persistence

The quality of continuing steadily despite problems or difficulties.

Hostility

A form of anger and aggressive behavior that can result from frustration, perceived injustice, or other negative feelings.