Ying Purchased a New Brand of Laundry Detergent

question 42

Multiple Choice

Ying purchased a new brand of laundry detergent. When she used the detergent for the first time, she was highly frustrated because of its bad odor. However, over time, she becomes satisfied with the detergent's performance as it removes stains effectively. In this scenario, Ying can be referred to as a _____.

• A) brand addictiveconsumer
• B) high-involvement consumer
• C) low-involvement consumer
• D) brand independent consumer
• E) risk averse consumer