According to _____, Consumers Form Perceptions of Their Own Inputs

question 44

Multiple Choice

According to _____, consumers form perceptions of their own inputs and outputs into a particular exchange and compare these perceptions with their perceptions of the inputs and outputs of the salesperson, dealer, or company.​

• A) attribution theory
• B) schematic theory
• C) functionalist theory
• D) integration theory
• E) equity theory

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Definitions:

Cognitive Bias

A systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.

Concept Hierarchy

A system of organizing concepts from the most general to the most specific, facilitating understanding and learning by structuring knowledge in a hierarchical manner.

Ultimatum Game

A game in economic experiments where two players decide on how to divide a sum of money; refusal by one player results in neither player receiving anything.

Rational Self-Interest

The principle that individuals will make decisions that they perceive to be the best for themselves, maximizing their own benefit.