When a Consumer Is Highly Motivated to Learn, and Evidence

question 4

Multiple Choice

When a consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the marketer simply needs to try:

• A) encoding the evidence.
• B) creating a framework.
• C) reinforcing the competitive brands.​
• D) blocking exposure to evidence.
• E) explaining the experience.

---

Definitions:

Constricted

Limited or narrowed in scope or freedom; often refers to a feeling of tightness or restriction in emotional expression or physical space.

Dim Light

Low-intensity illumination that provides a subdued visual environment.

Cornea

The clear, dome-shaped front surface of the eye that helps to focus light onto the retina.

Window

An opening in the wall of a building, vehicle, or container, typically covered with glass, that allows light and air to enter and people to see out; metaphorically, an opportunity or period of time.