In the Context of the Disconfirmation Paradigm, _____ Are Desired

question 46

Multiple Choice

In the context of the disconfirmation paradigm, _____ are desired or anticipated product/service outcomes and include "pre-consumption beliefs about overall performance, or . . . the levels or attributes possessed by a product (service) ."

• A) possessions
• B) cognitions
• C) expectations
• D) performances
• E) absolutions

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Definitions:

Source Amnesia

An issue where an individual is unable to remember the situation, including when and where, in which they learned something, yet the factual knowledge remains intact.

Proactive Interference

The phenomenon where old information hinders the ability to learn or remember new information.

Implicit Memory

A type of memory that involves unconscious retention and influences behavior without conscious awareness.

False Memories

Distorted or fabricated recollections of events that did not actually happen, often influenced by suggestions or the merging of different memories.