Negative Word-Of-Mouth Communication Is More Likely to Occur When Consumers

question 48

Multiple Choice

Negative word-of-mouth communication is more likely to occur when consumers:

• A) perceive that the problem is severe.
• B) face problems that are unstable.
• C) repeatedly purchase products of a single brand.
• D) make purchase decisions that are not credible.
• E) are satisfied with the company's responsiveness.