Word-Of-Mouth Communication Has More Credibility, Whereas Advertising

question 60

Multiple Choice

Word-of-mouth communication has more credibility, whereas advertising:

• A) is more casual.
• B) has more meaning.
• C) has more reach.
• D) is more personable.
• E) is more personal.

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Definitions:

Stimulant

A substance that raises levels of physiological or nervous activity in the body.

Happiness Levels

The degree or measure of a person's subjective well-being and contentment.

Having Children

The life event or choice of becoming a parent and raising offspring.

Basic Arousal States

The fundamental levels of physiological alertness and responsiveness in an individual.