Horizen Is an Internet Service Provider

question 8

Multiple Choice

Horizen is an Internet service provider. It has started a promotional offer where its existing customers are given discounts on their next bill if they refer the Internet service to 20 other people whom they contact through social media and Internet forums. This is an example of:

• A) creating multiple opinion leaders for a brand.
• B) customizing the appeal for each individual.
• C) identifying dissociative reference groups of individuals.
• D) targeting networks of individuals.
• E) influencing an individual's behavior by using information.

Recognize the role of scientific thinking in organizational behavior research.

Comprehend the interdisciplinary nature and goals of organizational behavior.

Understand research methods used in organizational behavior studies.

Distinguish between accurate and inaccurate statements regarding organizational behavior.

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Definitions:

Sperling

George Sperling, a psychologist known for his research on the capacity and duration of sensory memory, notably through the "partial report" paradigm.

Phi Phenomenon

An optical illusion where stationary objects shown in rapid succession appear to be in motion.

Recency Effect

The tendency to remember the most recently presented information best, often seen in studies of memory and cognition.

Chunking Effect

Chunking Effect is the cognitive process of breaking down complex information into smaller, manageable units (or chunks) to improve memory and recall.