Discuss the Ways in Which Consumer Socialization Occurs

question 4

Essay

Discuss the ways in which consumer socialization occurs.

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Definitions:

Horizontal Communication

The exchange of information between peers within the same level of an organization, facilitating collaboration and team coordination.

Staff

Refers to all the employees of an organization or a specific group within.

Coworkers

Individuals working together in the same organization, sharing responsibilities or projects.

Manufacturing Company

An enterprise engaged in the industrial production of goods through the processing of raw materials.