Mediavoid, a Think Tank, Conducted a Study on Adolescents Between

question 24

Multiple Choice

Mediavoid, a think tank, conducted a study on adolescents between the ages 14 and 18 and found that those who watch violent television shows and movies are more likely to buy cigarettes, indulge in drug use, and consume alcoholic drinks. This is an example of how the media can:

• A) reducetie-strength between a brand and its consumers.
• B) influence the buying behavior of consumers.
• C) negatively affect consumer socialization.
• D) encourage consumers to form stronger social ties.
• E) increase attention to advertising.

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Definitions:

Classical-Conditioning Principles

Fundamental concepts of classical conditioning, such as stimulus generalization, extinction, and spontaneous recovery, that describe how conditioned responses are acquired, maintained, and eliminated.

Unconditioned Response

A naturally occurring reaction to an unconditioned stimulus, such as salivating when smelling food.

Advertisers

Individuals or companies that promote products, services, or ideas through various forms of media, aiming to influence consumer behavior or perceptions.

Drug Habituation

The diminished response to a drug after repeated use, often leading to the need for increased doses to achieve the original effect.