Segmentation Systems Such as _____ Group Areas and Neighborhoods into More

question 72

Multiple Choice

Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.

• A) neural networks
• B) SPSS
• C) PRIZM
• D) Latent Class Analysis
• E) precision marketing

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Definitions:

Dividend

A portion of a company's earnings distributed to shareholders, typically in the form of cash or additional shares.

Treasury Stock

Shares of a company's own stock that it has repurchased from shareholders and can hold, reissue, or retire.

Common Stock

Represents ownership shares in a corporation, giving shareholders voting rights and a residue claim on corporate earnings in the form of dividends.

Retained Earnings

Profits that a company has earned to date, less any dividends or other distributions paid to investors, which are reinvested in the business.