In the Context of Individual Consumer Segments, Boomtown Singles Are

question 37

Multiple Choice

In the context of individual consumer segments, Boomtown Singles are:

• A) upper-middle-income, white-collar 25- to 44-year-olds, mostly college grads and home-owners, who live in suburbia with their children.
• B) college-educated consumers under the age of 35, working in entry-level jobs and living in smaller cities where the singles scene thrives.
• C) single, lower-income consumers who live in smaller cities, are under the age of 55, and have a high school education.
• D) affluent, well-educated, tech-savvy 25- to 44-year-olds living in urban areas.
• E) city-dwelling, unmarried single consumers with high incomes.

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Definitions:

State Of Arousal

A condition of the nervous system characterized by heightened sensory awareness and readiness for action.

Primary Drives

Basic, innate motivations that are essential for survival, such as hunger, thirst, and the need for sleep.

Ventromedial Nucleus

A region of the hypothalamus involved in regulating metabolism, including appetite and energy expenditure.

Lateral Hypothalamus

A region of the brain involved in controlling hunger and thirst; it plays a crucial role in the regulation of feeding behavior.