Joshua's Tool and Die Company Put a Lot of Effort

question 35

Multiple Choice

Joshua's tool and die company put a lot of effort into understanding the Asian American subculture in the United States. The company advertised its products in several Asian languages and hired salespeople from the community. The company's sales went up by the end of the year, and it was approached by more Asian Americans consumers. This scenario illustrates the use of _____.

• A) the construal level theory
• B) multicultural marketing
• C) the theory of reasoned action
• D) cultural bias
• E) the accommodation theory

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Definitions:

Paleolithic Painting

Prehistoric artworks found on cave walls or ceilings, primarily in Europe, dating back to the Paleolithic era, showcasing animals, human figures, and abstract signs.

Entrance

An opening, such as a door, passage, or gate, that allows access to a place.

Well Shaft

A vertical passage used in mining or for accessing underground water.

North America

A continent located in the northern hemisphere and almost entirely within the western hemisphere, comprising countries such as the United States, Canada, and Mexico.