In the Context of Targeting Ethnic Groups, African American Consumers

question 7

Multiple Choice

In the context of targeting ethnic groups, African American consumers are:

• A) less likely to believe that diversity in advertising is important.
• B) more likely to have positive attitudes toward advertisements.
• C) less likely to respond to messages targeted specifically toward them.
• D) more likely to trust brands that are not advertised on the Internet or through mobile ads.
• E) less likely to positively evaluate advertisements made within their ethnic group.

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Definitions:

Gini Coefficient

A measure of income distribution within a population, ranging from 0 (perfect equality) to 1 (perfect inequality).

Wealth Distribution

The manner in which wealth is divided among individuals or groups within a society.

Income Level

A measure of the amount of money earned by an individual or household, often used to identify economic status or class.

General Price

The typical or average cost of goods and services in a market, not specific to any brand or quality.