In the Context of Gender and Consumer Behavior, Gay and Lesbian

question 30

Multiple Choice

In the context of gender and consumer behavior, gay and lesbian consumers are likely to respond favorably to _____ in advertising.

• A) multicultural marketing
• B) sexual orientation symbols
• C) male-dominant characteristics
• D) female-dominant characteristics
• E) ethnocentric marketing

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Definitions:

Relationships Between Variables

Relationships between variables involve how one variable may influence or relate to another, critical in understanding cause and effect in scientific studies.

Participant Variables

Characteristics of the individuals participating in a study (such as age, gender, or background) that can influence the research outcome.

Personal Attributes

Characteristics or features that define an individual, including traits, behaviors, and attitudes, which can influence personal and social interactions.

Vertical Axis

A reference line used in graphs and charts to represent values of a variable, typically running perpendicular to the horizontal axis.