Consumers Who Have a High Intensity of Ethnic Identification Are

question 11

Multiple Choice

Consumers who have a high intensity of ethnic identification are more likely to:

• A) make spouse-dominant decisions.
• B) exhibit the consumption patterns of their cultural group.
• C) be loyal to the brand that they see the most on television.
• D) be acculturated into the mainstream culture.
• E) use coupons and be influenced by them.

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Definitions:

Sample Mode

The value that appears most frequently in a given set of data from a sample.

Hypotheses

Proposed explanations made on the basis of limited evidence as a starting point for further investigation.

Chi-Square Distribution

A statistical distribution that is used to describe the distribution of the sum of squared random variables.

Critical Value

A point on the scale of a statistical distribution that marks the threshold for significant results.