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Why Are Clustering Systems Such as PRIZM and Mosaic Important

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Short Answer

Why are clustering systems such as PRIZM and Mosaic important for targeting customers?


Definitions:

Probability Range

The spread between values within which a random variable is expected to fall with a certain probability.

Returns

The profit or loss derived from an investment over a specified period, often expressed as a percentage.

Dividend Yield

A financial ratio that indicates how much a company pays out in dividends each year relative to its share price.

Quarterly Dividends

Dividends paid by a corporation to its shareholders at regular intervals every three months.

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