Consumers Who Are Increasingly Operating on the Principle of Hedonism

question 46

True/False

Consumers who are increasingly operating on the principle of hedonism avoid luxury cars, good-tasting foods and beverages, digital innovations, and exciting vacations.

---

Definitions:

Negative Self-concept

The perception or image a person has of themselves that is generally characterized by lack of confidence and feelings of inadequacy or undesirability.

External Locus

The belief that one's successes or failures result from external factors beyond their control, rather than one's own efforts.

Conditional Positive Regard

Conditional positive regard is when acceptance and love are contingent upon behaving in a certain way or meeting particular standards, often discussed in psychology.

Role Model

A person to whom an individual can look to for guidance by example, but who isn’t necessarily actively interacting with the individual.