Which of the Following Statements Is True of the Means-End

question 55

Multiple Choice

Which of the following statements is true of the means-end chain analysis?

• A) Marketers who use the means-end chain avoid segmenting global markets.
• B) Marketers directly assess values by using the means-end chain analysis.
• C) It helps marketers identify important values and the attributes associated with them.
• D) It uses the List of Values to measure nine principal values driving consumer behavior.
• E) It uses a standardized questionnaire, and everyone responds to the same set of items.

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