Managers at Sephra Inc

question 13

Multiple Choice

Managers at Sephra Inc., a reputed garment manufacturer, notice that the firm's customers can be grouped according to their purchase decisions. These groups focus on a product's style, price, and durability of the products, respectively. In this case, managers at Sephra Inc. identify the customer groups through _____.

• A) direct comparative advertising
• B) acculturation
• C) value segmentation
• D) indirect comparative advertising
• E) demographic segmentation

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