Value Laddering Refers To

question 44

Multiple Choice

Value laddering refers to:

• A) using the List of Values.
• B) inferring values just by looking at product names.
• C) using a questionnaire to measure consumers' instrumental and terminal values.
• D) grouping of consumers by common values.
• E) determining the root values related to product attributes that are important to consumers.

---

Definitions:

Target Audience

The specific group of people at whom a product, a service, or a marketing message is aimed.

Product Usage

Refers to the manner and frequency with which consumers or clients use a particular product.

FRM

Stands for Financial Risk Manager, a certification for finance professionals who specialize in assessing and managing financial risk.

Delegating Responsibility

The process of assigning authority and tasks to employees or team members, allowing the leader to focus on higher-level activities.