Which of the Following Statements Is True of the Means-End

question 55

Multiple Choice

Which of the following statements is true of the means-end chain analysis?

• A) Marketers who use the means-end chain avoid segmenting global markets.
• B) Marketers directly assess values by using the means-end chain analysis.
• C) It helps marketers identify important values and the attributes associated with them.
• D) It uses the List of Values to measure nine principal values driving consumer behavior.
• E) It uses a standardized questionnaire, and everyone responds to the same set of items.

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Definitions:

Buddhism

A major world religion or philosophy founded in northeastern India in the 5th century BCE, emphasizing spiritual development towards enlightenment and liberation from suffering.

Practitioners

Individuals actively engaged in the practice of a profession or technique, often implying a level of expertise and competence.

Ceremonial Practices

Rituals and activities performed during significant events and transitions, which hold symbolic meaning and importance in a culture.

Spiritual Sphere

Refers to a domain of human experience and understanding that involves religious, metaphysical, or transcendent aspects.