Innovation Can Be Defined As

question 77

Multiple Choice

Innovation can be defined as:

• A) an offering that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns.
• B) the creation of value through customers' participation in new product development, among other marketing activities.
• C) the usage of technology to facilitate human togetherness, and reduce human separation.
• D) a concept that suggests that products go through an initial introductory period followed by periods of sales growth, maturity, and decline.
• E) the degree to which consumers influence each other in the diffusion of a new product.

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Definitions:

Major Points

The most important or central aspects, ideas, or arguments within a discussion, presentation, or document.

Assertive Communication

The practice of expressing one's views and wishes directly and respectfully, without being passively accepting or aggressively confrontational.

Lack of Participation

The absence or insufficient level of engagement or involvement in a particular activity or setting.

Preparation

The process of making ready or being made ready for use or consideration, involving planning and arrangement of resources or activities.