In the Context of Consumer Behavior, Resistance Refers To

question 67

Multiple Choice

In the context of consumer behavior, resistance refers to:

• A) the degree of consumer anger over dangerous products.
• B) the difficulty faced by consumers while using hi-tech products.
• C) the slowness of marketing communications to build up a brand image.
• D) the desire to not buy an innovation, even in the face of pressure to do so.
• E) the refusal of consumers to remember the brand name of products bought on sale.

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Definitions:

Japan

An island country in East Asia, known for its rich culture, technological advancements, and significant historical influence.

U.S. Trade

Refers to the importing and exporting activities and policies of the United States with foreign countries.

Fugitive Slave Act

1850 law that gave the federal government authority in cases involving runaway slaves; aroused considerable opposition in the North.

Federal Commissioners

Officials appointed by the federal government to oversee specific areas of administration, regulation, or enforcement in various fields.