Which of the Following Statements Is True of Consumers Who

question 9

Multiple Choice

Which of the following statements is true of consumers who are highly attached to a brand?

• A) They are content with the oldest models of their favorite brand.
• B) They work as their favorite brand's paid salesforce.
• C) They are less likely to talk about their favorite brand.
• D) They are least likely to forgive their favorite brand's minor mishaps.
• E) They serve as brand ambassadors of their favorite brand.

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Definitions:

General Adaptation Syndrome

A theoretical model describing the body's short-term and long-term reactions to stress, incorporating stages of alarm, resistance, and exhaustion.

Exhaustion Stage

The third stage of the general adaptation syndrome, which occurs if the organism fails in its efforts to resist the stressor.

Primary Appraisal

A cognitive evaluation of a potentially stressful event to determine whether its effect is positive, irrelevant, or negative.

Potential Stressor

Any event, situation, or condition that has the possibility to cause stress.