Examlex
Psychological traits, such as empathy, aggression, and shyness, follow the type of inheritance pattern.
Demographic
Refers to statistical data relating to the population and particular groups within it, often used in marketing to target specific segments.
Old Spice
A brand known for its range of male grooming products, including antiperspirants, deodorants, body washes, and fragrances.
Generation Y
Includes the 62 million Americans born between 1981 and 1996. Also called the echo-boom.
Psychographic Segmentation
The process of dividing a market into segments based on consumer personality traits, lifestyle, or social status.
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