Examlex
Social identity theory is particularly interested in the influence of which of the following variables?
User-generated Content
Content created and shared by consumers or users of a platform, rather than the platform's owners or advertisers.
Marketer-generated Content
Content created by marketers or businesses aimed at engaging customers, promoting products, or building brand identity.
Media Richness
The degree to which a communication channel conveys information effectively, including the ability to handle multiple cues, facilitate feedback, and establish personal connection.
Conversational Commerce
E-commerce methods that utilize messaging, chatbots, and other conversational interfaces to facilitate buying and selling of products online.
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