"A Measure on Which the Obtained Values Reflect the Ordering

question 12

Multiple Choice

"A measure on which the obtained values reflect the ordering of responses on a continuum, but where the intervals between scores are not necessarily equal." What type of measure is this a glossary definition of?

• A)An ordinal measure.
• B)A nominal measure.
• C)A scale measure.
• D)A desperate measure.
• E)Am approximation measure.

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Definitions:

Dr. Pepper Snapple Group

An American soft drink company that manufactures, markets, and distributes non-alcoholic beverages including Dr. Pepper, 7UP, and Snapple.

Country Time Lemonade

A popular brand of lemonade mix made by Kraft Foods, often associated with the iconic imagery of American summer.

Balancing

The process of ensuring stability or equilibrium in a system or situation.

Consumer Needs

Fundamental requirements that motivate individuals to make purchase decisions, such as food, shelter, and safety.