When Billig (2011)refers to the Need to Repopulate Psychological Research

question 132

Multiple Choice

When Billig (2011) refers to the need to repopulate psychological research, what is his main concern?

• A)That reports of psychological research treat participants as interchangeable voiceless entities.
• B)That psychological research tends to involves samples that are too small.
• C)That qualitative psychological research tends to be read by few people.
• D)That psychological research is not published in popular magazines.
• E)That qualitative psychological research is rarely used to examine census data.

Understand the role of evidence in supporting claims in marketing messages.

Categorize the types of appeals (logical, emotional) in persuasive messages.

Recognize the significance of mobile commerce in marketing.

Understand strategies to address and minimize audience objections in persuasive messages.

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Definitions:

Experienced Salespeople

Individuals who have gained knowledge and skills in sales through substantial time working in the field.

Persuasive Selling Presentation

A sales presentation method designed to convince or influence a potential buyer by highlighting benefits and aligning them with the buyer's needs.

Sales Presentation Method

An approach for effectively showcasing a product or service to potential customers with the aim of making a sale.

Type of Audience

Categories or classifications of listeners or viewers based on characteristics like demographics, interests, or behavior, used in targeting communication.