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Mark is a participant in a human intervention study that is testing the impact of selenium supplements on the performance of endurance athletes. Though Mark does not know if he is receiving selenium or an inactive sugar pill, he is sure that it is the tablet that he is taking that has helped him shave several minutes off his usual marathon time. What effect is Mark experiencing?
Want
An expressed desire or wish for something that is not necessary for survival but may enhance the quality of life or provide satisfaction in some way.
Place
In marketing, refers to the distribution aspect and making the product available to the customer at the right location.
Inventory
The total amount of goods and materials held in stock by a business, warehouse, or store.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically comprised of the 4Ps: Product, Price, Place, and Promotion.
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