The FDA Was Given the Authority to Review the Effectiveness

question 19

Multiple Choice

The FDA was given the authority to review the effectiveness and safety of a new drug before it could be marketed.

• A)Food and Drugs Act, 1906
• B)Prescription Drug User Fee Act, 1992
• C)Kefauver-Harris Drug Amendments, 1962
• D)Food, Drug, and Cosmetic Act, 1938

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Definitions:

Sleeper Effect

A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.

Message Source

The originator of a communication or information that is being conveyed to an audience.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.

Star Power

The influence or attractiveness a celebrity has, which is often used in marketing and endorsements to attract customers.