You Are Less Likely to Receive Help If You Have

question 656

Multiple Choice

You are less likely to receive help if you have car trouble on a busy freeway than if you have car trouble on a sparsely traveled two-lane highway.Your ability to foretell your likelihood of receiving help illustrates the goal of

• A) description
• B) prediction
• C) understanding
• D) control

---

Definitions:

Sender's Message

The information or intended communication transmitted from the sender to the receiver in the process of communication.

Receiver

The party in a communication process that receives the message sent by the sender.

Marketing Communications

The various methods and channels a company uses to communicate with its target market, including advertising, public relations, and social media.

Aida Model

A marketing model that outlines the process of attracting attention, generating interest, creating desire, and prompting action in consumers.