Examlex
Inspired by the humanists, which type of psychology focuses on our potential for optimal functioning and addresses such topics as love, happiness, creativity, well-being, self-confidence, and achievement?
Logical Appeal
A method of persuasion based on evidence and reasoning intended to convince the audience by logical argument.
Persuasive Arguments
Arguments designed to convince or persuade an audience to accept a particular point of view or course of action.
Sales Message
A key communication or statement designed to persuade potential buyers of the value and benefits of a product or service.
Strategies
Plans of action or policies designed to achieve a major or overall aim.
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