You Want to Test People's Reactions to a New Artificial

question 102

Multiple Choice

You want to test people's reactions to a new artificial sweetener, so you plan to give them coffee with two different kinds of sweetener.However, you are worried about possible cues you may give people as to which sweetener they're getting.To address this, you have your assistant prepare the packets, so she knows which is which, but you do not.You then give the two coffees to your subjects.This type of experiment is called a __________ experiment.

• A) double-blind
• B) single-blind
• C) placebo effect
• D) placebo bias

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Definitions:

Fad Products

Items that become extremely popular in a short period of time but whose popularity fades away just as quickly.

Product Life Cycles

The progression of a product through stages from introduction to growth, maturity, and decline, affecting marketing strategies and business decisions.

Low-Learning Products

Goods that require minimal effort from consumers to understand and use effectively.

Broaden Distribution

Expanding the availability of a product or service to more locations or channels to reach a wider audience.