When John B

question 402

Multiple Choice

When John B. Watson made the statement that if he had a dozen infants he could take any one of them at random and train him to be a doctor, merchant, thief, etc., he was referring to the powerful effect of

• A)nature.
• B)temperament.
• C)the human growth sequence.
• D)the environment.

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Definitions:

Transnational Consumers

Consumers who transcend their local markets and make purchases based on global rather than national preferences.

Middle-class Markets

Consumer segments comprising individuals or households with middle-range income levels, often targeted by businesses for their sizable purchasing power.

Elite Markets

Market segments that cater to the needs and desires of high-income and status-conscious consumers.

Cross-cultural Analysis

The process of examining the differences and similarities among consumers from different cultures to understand how cultural context influences consumer behavior.