If You Were Asked to Look at an Advertisement of Various

question 393

Multiple Choice

If you were asked to look at an advertisement of various shops on a city street, and you saw an octopus sitting on a bench near the curb in front of one of the shops, you would most likely

• A) show inattentional blindness to the octopus.
• B) look longer at the octopus because it was an unexpected object.
• C) look a shorter time at the octopus because it was out-of-place in the advertisement.
• D) look the same length of time to each object in the advertisement, regardless of whether it was an expected or unexpected object.

---

Definitions:

Variable Production Cost

Costs that fluctuate with the production volume, including variable manufacturing overhead, direct materials, and direct labor.

Fixed Production Cost

Costs that do not vary with the level of output, such as salaries, rent, and depreciation of production facilities.

Selling & Admin. Expense

Operating expenses related to selling the product and managing the business, excluding production costs.

Break-Even Point

The level of production or sales at which total revenues equal total expenses, resulting in no profit or loss.