The Science of Measuring Changes in Physical Stimuli and Relating

question 381

Multiple Choice

The science of measuring changes in physical stimuli and relating them to changes in psychological sensations is called

• A) physiological psychology.
• B) neurological psychology.
• C) psychophysics.
• D) sensory deprivation.

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Definitions:

Analogy

Examining and contrasting two objects, typically to explain or shed light on them.

Emotional Appeals

Persuasive techniques that aim to elicit emotional responses from the audience to sway their opinion or decision.

Logical Appeals

Strategies of argumentation that use reasoning and evidence to convince an audience of a particular point of view.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others through argument or appeal.