When Advertisers Repeat the Name of Their Product Numerous Times

question 463

Multiple Choice

When advertisers repeat the name of their product numerous times in the commercial, this repetition will

• A)gain the viewer's attention.
• B)cause sensory adaptation so the viewer will not remember the product name.
• C)elicit a subliminal sensory gating so the viewer will remember the product name.
• D)do none of these.

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Definitions:

Environmental Forces

External factors, such as social, economic, technological, competitive, and regulatory considerations, that affect a business's operations and performance.

Controllable Factors

Elements of the marketing mix (product, price, place, promotion) that a company can directly manage and adjust.

Marketing Mix

A set of controllable tools that a firm uses to produce a response in its target market, typically involving the four Ps: Product, Price, Place, and Promotion.

Civil War Records

Documents and archives that contain information regarding the American Civil War, including battles, personnel, and other historical data.