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Some perceptions are so basic, they seem to be inborn, or
Opportunity Costs
The penalty of not opting for the next superior alternative while making a decision.
Total Revenues
The total amount of income generated by the sale of goods or services related to the company's primary operations.
Economic Profits
The surplus or profit earned by a firm over and above the total costs of production, including both explicit and implicit costs, signifying an above-normal return.
Accounting Profits
The financial gain calculated by subtracting total explicit costs from total revenue, using generally accepted accounting principles (GAAP).
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