Advertisers Often Try to Use Higher-Order Conditioning by

question 641

Multiple Choice

Advertisers often try to use higher-order conditioning by

• A) pairing images that evoke good feelings with pictures of their products.
• B) sounding loud tones at key points in the advertisement.
• C) reducing fear or anxiety as they repeatedly show the same commercial.
• D) repeating the same slogan over and over again.

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Definitions:

Interpersonal Relationships

The connections or associations between two or more people.

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