Examlex
When a stimulus consistently precedes rewarded responses, it tends to elicit a response. When a stimulus consistently precedes non-reward, it tends to inhibit responding. This states the principle of
AIDA Model
A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
Awareness
The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.
Interest
A fee paid for the use of borrowed money, typically calculated as a percentage of the principal amount.
Feedback Loop
Allows the receiver to communicate with the sender and thereby informs the sender whether the message was received and decoded properly.
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