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Using Behavioral Terms, Explain Why Advertisers Might Pair a "Party

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Essay

Using behavioral terms, explain why advertisers might pair a "party scene" with a product, such as a soft drink, and explain why many stores carry imitations of nationally known products and place them right beside of these more well-known products.


Definitions:

Optic Nerve

A cranial nerve that transmits visual information from the retina to the brain, enabling sight.

Iris

The colored part of the eye that controls the size of the pupil and thus the amount of light that enters the eye.

Optic Nerve

The cranial nerve that transmits visual information from the retina to the brain.

Ganglion Cells

A type of neuron located in the retina that transmits visual information from the photoreceptors to the brain.

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