According to Economist Jesse Shapiro, Every Extra Commercial You View

question 67

Multiple Choice

According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of that product to your long-term memory, thus increasing your positive impression of this product. Shapiro refers to this as

• A)"memory jamming."
• B)"priming" implicit memories.
• C)the serial position effect.
• D)flashbulb memories.

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Definitions:

Voting Common Stock

Shares that give the shareholder the right to vote on company policies and the election of the board of directors.

Net Loss

The result when a company's expenses exceed its revenues during a specific period, indicating that the business incurred more costs than the income it generated.

Significant Influence

The power to participate in the financial and operating policy decisions of an investee without controlling those policies.

Common Stock

Equity owning in a firm that grants shareholders voting rights and a share in the company's profits, typically through dividends.