Examlex
A novice sailor who is having trouble telling port from starboard may remember that port and left both have four letters or may remind him or herself that "I left port." This illustrates the use of
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Betting
The action of gambling money on the outcome of a race, game, or other unpredictable events.
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
Peripheral Route
A method of persuasion that relies on superficial cues or heuristics, rather than the logical content of the message, to influence someone's attitude or decision.
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